(A little while back I attended a seminar about social media marketing, conducted by Toni Coleman Brown, the founder of Network For Women In Business. I was completely blown away by it. It allows a new business to market to a large audience without spending a fortune. I was fortunate enough to have her provide some tips in the article below.)
Creating an effective Social Media strategy for your company can be a daunting task. But with a specific plan and resources it can be accomplished. Therefore, before launching into the deep trenches of Social Media, I’d like offer the following do-it-yourself tips to help you organize your thoughts, as well as, develop and execute your plan:
- Know your ultimate goal. What is it that you’re seeking to accomplish using Social Media? Are you seeking to gain new customers for your product or service? Are you seeking to expand brand awareness or provide customer support? Or is it a combination of all of these things? If it is that’s fine. But you must know your ultimate goal in order to achieve any of the above. Developing your end game strategy will help you stay on task and focus as you begin to execute your social media game plan. This way you won’t waste your time or money.
- Pick One Social Media Network to Master. The ugly truth is that you can’t master every Social Media networking site. My advice is to pick the one that you love the most and master it. Then use the others as filters to disseminate your content. Today there are so many apps/programs, such as Tweetdeck and Hootsuite, that you can use to automate this process. It simply makes sense not to waste your time trying to master all of them.
- Create a Content and Marketing Strategy that Supports Your Ultimate Goal. With Social Media remember that content is king. It rules the day. Content is everything from your daily posts or tweets, to your blog posts, to your engagement pieces/contests to your videos, audios, books, e-books, e-courses, etc. A good example of a content strategy would be if you’re an author who want to sell more books, you can break the book into more bit size pieces and re-purpose the content to attract more book sales. The idea here is to give the people a little and they will want a lot more.
At the end of the day understand that it doesn’t matter how many FB Fans or Twitter Followers you build none of them belong to you. Facebook can shut down or shut you down and so can Twitter. Therefore, your ultimate goal is always to move your friends, fans and followers out of social media, to your own website, on to your list and into your pocketbook. If you follow this simple formula you will can’t go wrong.